Sunday, November 04, 2007
An interesting use of convergence happened when the Simpson Movie came out. They decided to pair up with Burger King to help promote each other. A website was made where one could get turned into a Simpson character, and the machine used to do this was heavily advertising Burger King by having the burger king be the model for the transformation. It has signs on it that advertise the movie and Burger King, and Homer Simpson is commanding you to "Be Yellow." It's a wonderful marketing ploy, because I have never seen the Simpsons, but I wanted to become one when I found the site. And I did, as you can see. You know you're doing a good job when you can drive people to a website like this campaign has done. Admittedly, I haven't been to Burger King in years and I have not seen the Simpsons movie, but I did visit their site and now have both of these things on the brain. The use of the web for convergence is a pretty good idea because of this generation's obsession with the internet.
Posted by Sky at 8:34 AM