Saturday, November 17, 2007
Google and Movies
Google is one of the most well-known sites on the web, and so movie makers teamed up with them so they could help to promote one another. Some of the movies this happened with were The Break-Up
and The Da Vinci Code, in which the movies used some product of Google, such as Google video. The latest movie that they did this with was The Bourne Ultimatum, where Google had the ultimate search for Jason Bourne, at www.searchforbourne.com. The promotion is over now, so now the website just links you to a place to watch the movie near you, but the point of the promotion was to find the website that gave you the location of Jason Bourne. A pretty neat kind of interaction, because it makes you want to see the movie, and you have to use Google to find the website, so it worked very nicely as a collaboration. I was not aware of this promotion until after it was over, but I did go see the movie and it was incredible. The movie Crank also advertises Google Earth in it because they use a shot from Google Earth that still has the logo on it in the movie, but I am not sure if they were doing it to be promotional or simply because that was the only way to get the shot they wanted.
Information from: http://blogoscoped.com/archive/2007-04-21-n50.html
Posted by Sky at 10:51 PM