One of my favorite examples of convergence in advertising is a Coca-Cola commercial that used a well known video game to sell Coke, but they twisted the video game so it was the exact opposite mood that you expected. Grand Theft Auto is a highly popular game that is all about doing missions in a car, and it usually involves car crashes and killings and other forms of misfortune. So when the commercial starts it is immediately recognizable as GTA, and the audience assumes bad things are soon to be coming. But the commercial totally switches it up with an upbeat song and good deeds - all, of course, which were supposedly brought on because the protagonist drinks Coke. I don't like the video game, but I loved how Cocoa-Cola turned it around. If there were a video game like that, I'd be all in favor of it.